A significant marketing investment is the trade spend portion of the budget so it needs to perform as intended

Thoroughly analyze the trade spend elements and their return in order to apply corrective measures. Since trade spend expenditure often represents 20% or more of total sales it needs to be spent wisely and reducing any fraction of a percentage of these investment amounts is vital.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportChannel Management & Content FlowTrade Spend Analysis