Even a great market message can be improved to reflect customer's language

Testing market message with a sample audience provides opportunities to further optimize and strengthen the messages' focus. Compare a first draft of any text with one that received constructive feedback and you find a much better outcome. An audience-tested copy reflects much better the final reader's own language and information needs.

Marketing EffectivenessMarketing Mix StrategyMarketing Communication & CampaignsMarket Message ManagementTesting & Optimization