Performance can only be fairly measured and improved against a clear specification of tasks and a set of skills required for the job

Value propositions per function can specify the required tasks and also determine the skills that are needed to succeed. When skill sets are missing there is no way to conduct proper skill profiling for the tasks at hand. The availability of skill sets per task or function enable a skill profiling process with the goal to fill skill gaps pro-actively.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactTalent & Career ManagementTasks & Skill Profiling