"Interim Manager wants to offer his service on a new website".

Marketing Challenge

  • Potential clients are not familiar with the Interim Management concept and value
  • Search engines only turn up generic or agency results for Interim Management

Opportunities

  • Setup attractive web presence 
  • Search engine optimization for local/regional results

Implementation

1. Top level review (readiness): 

  • What is the offer?
  • What do competitors offer?
  • How to communicate the value proposition?

2. Identify focus areas (prioritization): 

  • Owner objectives, needs
  • Market needs, target clients
  • Performance & impact

3. Establish status quo (base line):

  • Current promotion and acquisition
  • Learnings through Interim Management agencies
  • Client interviews

4. Gap analysis (reality check):

  • Current promotional impact
  • Untapped media and outlets

5. Solutions and tools (excitement):

  • Options
  • Opportunities
  • Feasibility

6. Setup and Go-live (action)

  • Sandboxing
  • Piloting and initial feedback loops
  • Adjustments

7. Health checks (sustainability)

  • Client feedback
  • KPIs
  • Adjustments
  • Follow-up projects (reach, growth)

Duration

  • Preparation 2 days
  • Familiarization 1 day
  • Realization 3 days
  • Piloting and go-live 1 day and 1 day after 1 week live

Results

  • Easy way to inform clients about offer
  • Engagement platform
  • Talking points
  • Image

Let's improve your marketing effectiveness today →