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External Analysis

Marketing Definition: Situation Assessment

A status quo assessment is integral part of the strategic analysis and serves to compare history, options and scenarios with the current state.

A team of practitioners, professionals and analysts establishes a qualitative and quantitative business and performance snapshot. Without this current state of affairs any scenario or strategic decision relies on history exclusively without taking into account a potential changed environment. Proper, established internal reporting and external analyst assumptions provide a solid foundation for the situation assessment.

Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningCompetitive Positioning & DifferentiationSituation Assessment