Customer moods and preferences as well as the opinion on the market players change and need to be gauged in order to react to these changes

Several "soft factors" in customer preference can't be researched with traditional means. Sensing the customer mood can be a differentiating competitive advantage. Meeting the vibe and nerve of an audience quickly and responding to it with adjusted offers in service and product plays right into customer loyalty.

Marketing EffectivenessMarketing Mix StrategyCustomer Focus & RetentionCustomer Insight & SatisfactionSensing Mechanisms