Knowing both the customer characteristics through segmentation and the value of the customer relation enables the organization to select the most suitable conditions as a strategy.

Maximize the bottom line impact and the customer satisfaction at the same time through truly customized offers. With this level of transparency the organization's ability to continuously adjust the offering to the customer need is optimal. Resources and expertise can be spent in a very targeted fashion and the future engagement can be much better planned and executed.

Marketing EffectivenessMarketing Mix StrategyCustomer Focus & RetentionCustomer Segmentation & StrategySegmentation Strategies & Models