Branding and brand promise target specific customer segments differently thus every segment requires a specific focus

Positioning of products and their brand promise according to customer needs, behavior and response. Broad offerings without focusing on the specificity of each customer segment is wasteful at best or even destroys the go-to-market effort all together. When focusing on the various customer or market segments with specific brand messages and programs, attraction to and response of customers increases.

Marketing EffectivenessMarketing Mix StrategyBrand Strategy, Protection & ManagementBrand Leverage & ExtensionSegment Focus & Targeting