Among many well established market research methodologies some are especially suited for customer research

Deploy the same or similar research methods and tools that the customers use to gauge their immediate environment. Off-the-shelf and generic market research methodologies won't generate a deep insight into specific customer areas. Mimicking the customer market research capabilities unveils true customer intent.

Marketing EffectivenessMarketing Mix StrategyCustomer Focus & RetentionCustomer Insight & SatisfactionResearch Methodologies