The prospecting & targeting process supports Sales to focus on promising opportunities early on

Opportunity assessment models channel the right expertise to assess commercial targets for PM, technical support and Sales to follow up with qualification and validation. Efficiency of the sales force depends on whether they approach the most viable commercial targets. The pipeline fills with high quality opportunities and attrition rate remain slow throughout the portfolio development stages.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportLead Generation & ProspectingProspecting & Targeting