Organic growth through product line extension is an effective way to grow  the top line with limited investments

Add on features, functions, attributes or characteristics to a product or line of existing products. For common products there is a big danger that competition could squeeze out a competitor by extending the product segment with many new items in a short period of time. Risk and investments into new technology or branding don't exist or are very limited.

Marketing EffectivenessMarketing Mix StrategyBrand Strategy, Protection & ManagementBrand Leverage & ExtensionProduct Line Extension