Pricing is a commercial instrument, a crucial piece of communication and impacts both branding and product success

Based on customer segmentation, market needs and competitive forces various pricing models could be applied. Unconscious or ill-planned pricing almost always fails to generate the maximum revenue. From Penetration Pricing, Competition Pricing and Value Pricing to Bundle Pricing or Premium Pricing - there are plenty pricing models that can fit any market situation.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportPricing Models & StrategyPricing Models