Price is the only revenue generating element in the marketing mix (or Porter 4 P)

Carefully create pricing strategies based on customer segmentation, product positioning and competitive situation. The wrong pricing can damage revenue and limit market penetration. In balance with all cost elements, the competitive situation and real customer needs the right price can be a big competitive advantage.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportPricing Models & StrategyPricing Dynamics & Changes