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Marketing Definition: Press & Media Relations

A good press and media relation is an important prerequisit to be able to broadcast the right message at the right time

Enable press and media representatives, reporters, journalists and analysts to do their job with ease and fun. Unwelcome atmosphere or a failing infrastructure can reduce the number of event participants or influence the media negatively. The more open and engaging journalists can work with a company the better the chance that a maximum on positive news is being transmitted.

Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageExternal Communications & StakeholdersPress & Media Relations