Marketing tasks can be spread across a matrix organization or reside within a marketing group

Design the structure along the work flows and value streams for maximum efficiency and active team work. When marketing tasks are too scattered the danger of redundancies and miss-alignment increases. An organizational structure that orients itself by how people collaborate is powerful and productive.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactStructure, Workflow & AlignmentOrganizational Structure