Opportunis Blog

B2B Marketing Strategies and Marketing Management. Marketing Concepts & Plans.

Opportunis offers these marketing services and expertise: Management Consulting, Marketing Workshops, Startup Marketing Advice. Auch in deutscher Sprache: MarketingBeratung für MarketingLösungen und MarketingKonzepte für die Schweiz.

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In this solution provider blog you can find relevant maketing discussions and ideas for marketing practitioners.


Improving a Market Intelligence Function

Opportunis diagnoses existing business functions in order to improve their impact.

In order to effectively review and understand a market intelligence function of a pharma client we conducted the following steps with the market intelligence manager in charge:

  1. Review current market intelligence solutions (function self-assessment)
  2. Conduct stakeholder survey (Sales, Business Development, Executive Committee) and establish dialogue
  3. Find alignment with existing processes and strategic planning
  4. Propose best practice excellence for market intelligence solutions
  5. Analyze gaps and develop additional future options
  6. Setup managegement of improvement projects portfolio

Find all details about the client case "market intelligence function improvement" on our website.