Marketing Strategy & Go-to-Market Planning - A marketing strategy creates the maximum competitive advantage possible
The value and success of marketing activities is measured by sustained market performance. A strategic go to market marketing planning process unveils competitive potential, market opportunities to outperform the competition, scenarios to anticipate and act vividly in the competitive arena and even to create new markets.
If marketing is by definition the business to find customers at a profit it needs to be understood how to compete in the market place and how to meet or exceed the customers needs.
A lack of strategic planning results in one-fit-all or redundant activities that waste time and resources with all stakeholders.
A strategic go to market marketing planning process unveils competitive potential, market opportunities to outperform the competition, scenarios to anticipate and act vividly in the competitive arena and even to create new markets.
Running a structured, rigorous process to establish internal and external market insight through market research, competitor analysis is vital for marketing planning and the growth strategy. Market research and competitive intelligence can provide vital business case content and help to mitigate business risks.
Growth requires new markets where customers' needs are met with innovative solutions. The combined power of technology, research, marketing and go-to-market planning activities can continuously feed the company's top line.
Current own and competitors market position are established in order to feed into the marketing planning process. When market positioning is established the comparison to competitors allows conclusions how to differentiate now and in future. Competitive insights systems become increasingly digitalized and efficient.
Knowing what comes next and how the future is being addressed is vital for any business and all stakeholders. As the strategic planning process determines future activities the resource allocation needs to follow suit. Long term plans and scenarios will configure the effort going forward and address risk versus opportunity in scenarios.