Marketing Definition: Market Analysis

Market Analysis identifies critical intelligence topics, investigates relevant market research, and communicates significant market insights and implications.

By applying various market analysis techniques and methodologies the outcome is highly relevant and actionable. Market research results, available unstructured data, information and signals require analytical computing in context with the targeted decision making process and its desired outcome. SWOT, PEST, Five Forces, ANSOFF are just a few well established, classic market analysis methodologies.

Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningMarket Intelligence & Growth DriversMarketing Definition: Market Analysis