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Marketing Definition: Issues Management

Mistakes, incidents, accidents do unfortunately happen from time to time. Issues management is a second chance to limit the impact on reputation and image

Have issues management processes in place that lend special attention to connectivity, speed, transparency and professional language. The text books are packed with bad examples of issues management when things go wrong. Inferior issues management can result in massive cost and damage to the reputation of an organization. Incidents that are handled professionally and with care towards the internal and external audiences companies can actually gain positive reputation and trust.

Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageCorporate Identity & ReputationIssues Management