Marketing Definition: Ideation & Concept Generation

Ideation and a stage gate concept generation plan are a critical foundation for any innovation process.

Involve a broad internal audience and external research as well as internal experts to transform the ideas into viable solutions. Countless innovations come from within organizations. Effective processes and mechanisms are required to establish a creative culture and to materialize ideas. Living an innovation culture is both motivating and profitable in the long run for all involved.

Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningNew Market Offering & InnovationIdeation & Concept Generation