To really understand customer needs it is critical to research their market and competitive environment from their perspective

Apply market research, market analysis and competitive analysis processes the way way the customers do when they try to understand their competitive arena, threats and opportunities. To simply research customers from a distance won't put you into their shoes. If the customers challenges and opportunities are fully understood so are their true needs.

Marketing EffectivenessMarketing Mix StrategyCustomer Focus & RetentionCustomer Insight & SatisfactionCustomer Centric Market Research