Flawless interfacing internally is not experienced by the customer: the opposite is

Test and improve internal interfacing between functions continuously. Any flaw in the back-office or any handover issue internally will be experienced by the customer as a delay or problem. Reputation and speed both influence the bottom line long term and customers who are served flawlessly are very likely to return with ease.

Marketing EffectivenessMarketing Mix StrategyCustomer Focus & RetentionExperience & Excellence ManagementCross-Functional Coordination