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Corporate Citizenship

Marketing Definition: Corporate Social Responsibility

Organizations that self-regulate their corporate citizenship behavior build additional poplar trust

Set up best practice processes and functions to monitor, improve and control social, ethical and legal impact. Unethical practices or non-compliance to international or community norms can seriously damage the company's reputation. Businesses that embrace regulatory compliance and civil standards enjoy popular trust and might enjoy a good will by the public as well as easier access to talent and customers.

Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageCorporate Identity & ReputationCorporate Social Responsibility