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Blog Definition

Marketing Definition: Company Publications

Company publications inform the general public and the external stakeholders about the company's activities, results, programs and plans

Create consistent, high profile communication vehicles for several standard and ad-hoc communication purposes. Inconsistent, infrequent or inconclusive communication damages the company's reputation in all stakeholder groups. High quality, informative publications such as financial reports, corporate social responsibility matters, investor briefings etc., create a solid and trustworthy image and reputation.

Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageExternal Communications & StakeholdersCompany Publications