Depending on industry and type of business the right focus on the most promising sales channels is of great influence

From customer analysis and the buying models the most suitable channels need to be derived, tested and activated. Without targeted investment into a selection of sales channels the dilution factor is too big and resources are wasted. Meeting potential clients through the right channels shortens the buying process significantly.

Marketing EffectivenessMarketing Mix StrategyMarketing Communication & CampaignsMedia Mix Selection & TargetingChannel Selection Strategies