Marketing Definition: Channel Partners

Channel partner management is as important as customer and supplier management

Distributors, agents, facilitators and any other partner in the sales channel network have their own set of requirements and methodologies. Commercial health can be at risk through weak contracting with channel partners or cannibalization across the channels. Well managed channel partners are flexible, willing and commercially strong to support channel adjustments.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportChannel Management & Content FlowChannel Partners