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Marketing Definition: Channel Mapping

Understanding the players within a channel network and the options to apply the channels is a pre-requisite to channel changes

Mitigating channel conflicts pro-actively needs transparency as a decision basis. Many companies shy away from active channel adjustments as they fear to create disruption, cannibalization or any other conflict. Highly transparent channel dynamics make it easier to create scenarios and calculate the risk to sales channel changes.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportChannel Management & Content FlowChannel Mapping