Campaign & Network Management
Highly effective market messaging needs to support and drive all phases of a marketing campaign
Select the most suitable communication channels by evidence of customer research and integrate the communications effort with all marketing campaign activities and stakeholders both internally and externally.
A lack of alignment of communication and action looks unprofessional at best, denying campaign success and in the worst case drives existing customers away.
Proper matching of marketing communication channels with customer segmentation and buying behavior patterns is essential for successful marketing campaigns.
Communications channels change and are being used differently by internal and external audiences. Be the right guy with the right message at the right time and place.
The market message has great potential and the need to be integrated in corporate content and in the internal language when the market is subject of communication.If an organization re-uses the official marketing communication content and style it looks professional, avoids mistakes and duplication of effort.
Vendors and agencies cost money, time and influence visible quality. If managed effectively outside vendors and agencies are an invaluable resource and additional of skill and deliverables.