Modeling the buying process a customer goes through is an effective way to understand how to support or control the buying process

Understand customer behaviors throughout the buying process and design effective intervention methods. Nowadays we meet customers when they are already half way through the buying process. Identifying where the customer requires expertise and support offers opportunities to close the sale and build trust.

Marketing EffectivenessMarketing Mix StrategyMarketing Communication & CampaignsMedia Mix Selection & TargetingBuying Models