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Marketing Definition: Annual Reports

Annual reports are the most critical public piece of evidence for the general performance of the company and creative capability of the communications department

Finding the right style, depth and format for the respective audience and provide complete performance information in a compelling, professional print product. Investors receive and study annual reports from scores of comparable companies and benchmark the content, design and usability consciously and unconsciously all the time. Annual reports with the right balance or high end design and usability and rock solid, easy to follow performance data build trust and support a company's reputation..

Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageExternal Communications & StakeholdersAnnual Reports