Marketing Definition: Vendor Profiles

Supplier Relationship Management and vendor profile management have a significant bottom line impact.

Vendor profiles support the supplier portfolio and cost management. Secondary supplier strategies and tiered partnership models improve the control over the buy-side of the business. Cost control on the procurement side becomes increasingly important but a general win-win situation with the supply network must not be compromised.

Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningCompetitive Positioning & DifferentiationVendor Profiles

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Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningCompetitive Positioning & DifferentiationVendor Profiles