"Business unit wants to establish a strategic planning process".

Marketing Challenge

  • Strategy is just a collection of existing data
  • There are no new findings 
  • Market events surprise the unit time and again

Opportunities

  • Enable a process that produces competitive advantages

Implementation

1. Owner, higher entity intent:

  • Acquisition and establishment of strategy process
  • Challenge and adjustment of existing decision making and strategy processes
  • Eliminate blind spots

2. Identify scope:

  • Organizational impact
  • Key responsibilities
  • Sustainability measures

3. Establish status quo:

  • Process and content of:
    • Identity, visioning
    • Internal & external analysis
    • Current gaps assumptions
    • Active strategic options
    • Business model configuration

4. Review best practice process:

  • Owner strategy
  • Vision, Mission, Values
  • Identity
  • Internal & external analysis
  • Gap analysis
  • Strategic challenges
  • Critical success factors
  • Environmental assumptions
  • Product & market strategies
  • Innovation process
  • Selecting strategic options
  • Segmentation
  • Channeling
  • Customer value management
  • Process architecture
  • Competencies & outsourcing
  • Strategy map
  • Implementation planning
  • Executing the strategy
  • Accountability & governance

5. Prioritization:

  • Deselect redundant activities
  • Streamline and align existing activities
  • Workflow review and (re)design
  • Effectiveness & efficiency
  • Education needs & gap filling

6. Pilot:

  • Select pilot area & scope
  • Run mock strategic process
  • Testing the tool box
  • Reporting & learning

7. Roll-out:

  • Communication
  • Training
  • Accountabilities
  • Support
  • Additional requirements

Duration

  • Preparation 2 weeks
  • Familiarization and learning 3 months
  • Setup and activation 3 months
  • Piloting and adjustments 2 month

Results

  • Clear resource allocation
  • Skill gaps are closed
  • Strategy process sequence produces new insights and risk awareness
  • Scenarios provide risk mitigation and market opportunities

Basic marketing concepts utilized:

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Business definitions used:

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