Perception is reality and this is particularly true to an audience that is remote and can hardly be directly influenced in their opinion making

Invest into the desired character of a company and brand using various channels, communication methods and most importantly: a consistent behavior that walks the talk. Companies that allow conflicting behavior to the contrary of their promoted vision earn a bad reputation that will impact customer loyalty. Studies find that a positive reputation accounts for employee retention, the ability to attract best talent and more sustainable commercial success.

Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageCorporate Identity & ReputationReputation Management