Product Development is a response to market needs.

Assess the market, customer requirements and internal capabilities to craft differentiating products and services. Failure to differentiate or remain defensive by simply tweaking the existing offering results in commoditization and eroding margins. When the market determines the product features and customer needs influence the service level both the consumer and marketer will win.

Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningNew Market Offering & InnovationProject, Product Development