Marketing Definition: Performance Measurements

To enable continuous improvement and to gather ongoing support for the media mix investments the ROI is a much needed equation

Establish simple dashboards that gauge the performance of the media spend. A transparent measurement effort is also a secondary internal promotion vehicle for the marketing communication tasks. What gets measured gets managed.

Marketing Effectiveness › Marketing Mix Strategy › Marketing Communication & Campaigns › Media Mix Selection & Targeting › Performance Measurements

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Marketing Effectiveness › Marketing Mix Strategy › Marketing Communication & Campaigns › Media Mix Selection & Targeting › Performance Measurements