All-in-1: Marketing 101 Marketing Mix, Marketing Strategies, Marketing Techniques
Marketing strategy is the applied combination (marketing mix) of marketing techniques and marketing activities. This marketing concepts overview provides marketing definition and practical marketing ideas.
A mutual understanding of all necessary marketing activities within an organization helps seamless interfacing. Process gaps or competing, redundant marketing activities can seriously hinder any go-to-market effort.
When the commercial activities are tested against these marketing concepts, organizations can create value streams and define their own marketing tactics across all marketing related issues and functions.