Marketing Definition: Lead Qualification and Validation

There are huge differences in terms of technical feasibility and commercial viability of leads

Technical evaluators, product managers and sales should collaborate closely in qualifying and validating leads. There is a high attrition rate in early stage pipeline management. There is a significant commercial long term impact if the most promising opportunities can be activated faster.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportLead Generation & ProspectingLead Qualification and Validation

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Marketing EffectivenessMarketing Mix StrategySales & Leads SupportLead Generation & ProspectingLead Qualification and Validation