"A mid size company wants to expand their marketing capabilities".

Marketing Challenge

  • Competitors are faster to market
  • Customers complain about a lack of presence in the market place
  • Leads are co-incidential
  • High staff fluctuation

Opportunities

  • Setup professional marketing processes

Implementation

1. Top level review: Marketing Strategy & Go-to-Market Planning, Marketing Communication & Campaigns, Brand Strategy, Protection & Management, Sales & Leads Support, Customer Focus & Retention, Corporate Communications & Image, Marketing Function & Impact 

2. Identify focus areas

3. Establish status quo:

  • Market Intelligence & Growth Drivers, Competitive Positioning & Differentiation, Planning & Scenarios, New Market Offering & Innovation
  • Media Mix Selection & Targeting, Market Message Management, Campaign & Network Management
  • Brand & Value Development, Brand Leverage & Extension, Brand Focus & Portfolio Management
  • Lead Generation & Prospecting, Sales Collateral & Training, Pricing Models & Strategy, Channel Management & Content Flow
  • Customer Segmentation & Strategy, Customer Insight & Satisfaction, Experience & Excellence Management
  • Corporate Identity & Reputation, External Communications & Stakeholders, Internal Communications & Engagement
  • Structure, Workflow & Alignment, Talent & Career Management, Function Value & Performance Measurement

4. Gap analysis

5. Solutions and tools

6. Management proposal

7. Improvement planning

8. Improvement execution

9. Piloting

10. Health checks

Duration

  • Preparation 1 month
  • Review 3 months
  • Improvement planning 2 months
  • Completion of initiatives and health checks ongoing

Results

  • Increased time to market

  • Strong market message and branding  
  • Lead management fills the inbox
  • Increased employee retention rate

Let's improve your marketing effectiveness today →