Things do go wrong and when they do customers expect and deserve a flawless resolution process. Customer loyalty can be improved even in crisis - trust can be repaired if the customer problem resolution process exceeds expectations.
Establish efficient customer complaint process all the way to problem solution. Failing twice is unforgiving. Customer loyalty can be improved even in crisis - trust can be repaired if the customer problem resolution process exceeds expectations.
Please check back if you are interested in this section of this marketing blog as it is still in it's infancy stage.
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